Introducing Red Racer
About The Books
The first book, ABCs of Racing, teaches concepts about racing with Red Racer as your guide. Full of gorgeous illustrations, the pages are inspired by actual race tracks and racing situations around the world, to engage both kids and parents. This is not your typical ABC board book!
Download Our Press Kit
The Stats
Why We're Here
- F1 will hit 1 Billion fans in 2022 according to Nielsen ratings
- F1 fandom in the US is skyrocketing, with discussions to add a third Grand Prix (in addition to Austin and Miami) in Las Vegas.
- F1 Viewership is setting record numbers in the US based on ESPN ratings
- Netflixʼs "Drive to Survive" is a huge component of the growth and their 4th season is launching in March
- While F1 has a glut of content for adults, there is little to nothing for children or families.
- Major F1-related films are in the works with actors such as Brad Pitt, Adam Driver and Penelope Cruz.
Our Mission
Beyond Racing
Our mission is to give kids, in the US and beyond, a global perspective on sportsmanship, diversity, science and technology.
